Scandinavian Products. U.S. Distribution. Built for Retail.
We import and supply Scandinavian household products to U.S. retailers through direct sourcing and U.S.-based distribution.
Our Brands
Built for retail operations
Domestic Warehouse
Inventory held in St Charles, Illinois, supporting domestic distribution and fulfillment.
Swedish Sourcing
Direct sourcing and storage in Sweden, supporting product flow and ongoing supply.
Scalable Distribution
We can start small with you—and grow with you. Flexible order sizes from initial wholesale orders to larger restocks, with U.S.-based fulfillment supporting ongoing supply.
Why retailers work with Northern Lights
Direct Scandinavian Sourcing
We work directly with manufacturers in Sweden, ensuring product authenticity and a clear sourcing path.
Knowledge Across Two Markets
U.S.-based with established partnerships in Sweden, we understand both sourcing and the needs of the American retail market.
Responsive and Hands-On
We work closely with our partners and maintain a clear and responsive way of working.
Focused Product Selection
We prioritize functional Scandinavian household products with proven everyday use.
Built to Grow With You
We support both initial orders and ongoing supply as retail demand develops.
Made in Sweden since 1949
Wettex — The Original Swedish Dishcloth
The original Swedish dishcloth—trusted for quality, functionality, and design. Wettex is a proven Scandinavian household product known for durability and everyday use. As an official U.S. distributor, Northern Lights supplies Wettex to wholesale buyers and retail partners.
100% biodegradable · reusable · machine washable
Made in Sweden
Pluring — Swedish Dishcloth Holder
A practical Scandinavian accessory designed for retail—offering a simple solution for storing dishcloths, towels, and cloths. Pluring features a clean push-in design and installs with strong adhesive backing, attaching to most smooth surfaces including tile, glass, metal, and wood veneer.
Compact and easy-to-merchandise · available in multiple colors
Looking to source Scandinavian products?
We are currently onboarding retail and wholesale partners for Wettex and future Scandinavian brands.