BRANDS

Scandinavian brands, supplied to U.S. retail

Northern Lights imports and distributes a focused selection of Scandinavian household products. We work directly with suppliers in Sweden and provide retail and wholesale partners with reliable access to proven, functional goods.

Wettex Swedish dishcloths product photo
Wettex logo

Wettex — The Original Swedish Dishcloth

Made in Sweden since 1949. Now available in the U.S. The original Swedish dishcloth—trusted for quality, functionality, and design.

Wettex is a proven Scandinavian household product known for durability and everyday use. As an official U.S. distributor, Northern Lights supplies Wettex to wholesale buyers and retail partners.

Product Highlights

  • High absorbency and fast drying
  • Reusable and long-lasting
  • 100% biodegradable
  • Suitable for everyday kitchen and household use

Supply

Wettex products are imported directly from Sweden and supplied through our U.S.-based distribution, supporting wholesale and retail channels.

Pluring logo

Pluring — Swedish Dishcloth Holder

A practical Scandinavian accessory designed for retail—offering a simple solution for storing dishcloths, towels, and cloths.

Made in Sweden, Pluring features a clean push-in design and installs with strong adhesive backing. It attaches to most smooth surfaces, including tile, glass, metal, and wood veneer.

A compact, easy-to-merchandise product available in multiple colors.

Product Highlights

  • Simple push-in design for dishcloths and towels
  • Clean, functional Scandinavian design
  • Suitable for everyday household use

Supply

Pluring products are sourced from Sweden and supplied through our U.S.-based distribution, with ongoing restocking as demand develops.

Pluring dishcloth holder brand panel

Expanding Portfolio

Northern Lights is building a broader portfolio of Scandinavian household products. Additional brands and categories will be introduced over time as the company expands its supply platform.

Looking to source Scandinavian products?

We are currently onboarding retail and wholesale partners.